Award winning interior designer Troy Beasley, principal of Beasley & Henley Interior Design, spoke at the 5th Annual Interface Multi-Family Conference in Atlanta, GA on Thursday December 4, 2014. Held at the Westin Hotel in Buckhead, the conference focuses on buying, building and financing apartment property in the Southeast. The event also looks at operational and leasing trends, plus the macro economic and demographic factors influencing the apartment market in the Southeast.
This is Beasley’s second time at the conference as an invited speaker. The subject of How is Architecture, Design & Construction Keeping Up With & Influencing the Development Boom? was a panel discussion. With Beasley were Brad Lutz, of Humphreys & Partners Architects, L.P., Bill Hargett, of Oxford Properties, and Les Juneau of Juneau Construction. Alysha Buck, of Cooper Carry, Inc. was the Moderator.
“Great design is more important than ever for marketing, sales and financing”, says Beasley. “Renters want location, services and convenience but if it is not wrapped up in a great design package, they will walk away from your project.”
Beasley discussed the influence of the highly amenity-focused college apartment market on today’s Multi-family market, noting that renters expect many of the amenities and conveniences to follow them into their ‘real world’ apartments.
That means more dog walks, bike shops, demonstration kitchens, yoga rooms, cyber cafes, high-end finishes and ‘green’ oriented designs continuing unabated.
“The demographics are solidly behind multi-family’s for success for several years to come,” says Beasley. “It is changing, but not slowing down.
Beasley, the Design Principal of Beasley & Henley Interior Design, has 20+ years of experience in Multi-Family design, having started his career with multi-family Picerne Development in the 1990’s.
Currently Beasley & Henley Interior Design provides space planning, specifications, interior detailing and FFE for developers across the southeast such as Greystar, Pollack Shores, Hines, Tribridge, MCRT and others.