Award winning interior designer Troy Beasley, principal of Beasley & Henley Interior Design, spoke at the 6th annual Interface Multi-Family Conference in Atlanta, GA on Thursday December 3, 2054. Held at the Westin Hotel in Buckhead, the conference focuses on buying, building and financing apartment property in the Southeast, as well as operational and leasing trends, macro-economic and demographic factors influencing the apartment market in the Southeast.
This is Beasley’s third time at the conference as an invited speaker. The subject What’s Hot, What’s Not and What Sells When It Comes to Architecture and Design in Today’s Market was a panel discussion. With Beasley were Brad Lutz, of Humphreys & Partners Architects, L.P., Bill Hargett, of Oxford Properties, and Les Juneau of Juneau Construction. Chris Hite of Dix Hite. was the Moderator.
“Great design is more important than ever for marketing, sales and financing”, says Beasley. “Renters want location, services and convenience but if it is not wrapped up in a great design package, they won’t be forgiving.”
Beasley discussed the influence of the highly amenity-focused college apartment market on today’s Multi-family market, noting that renters expect many of the amenities and conveniences to follow them into their ‘real world’ apartments.
This means dog walks, bike shops, demonstration kitchens, yoga rooms, cyber cafes, high-end finishes and ‘green’ oriented designs continuing unabated.
“The demographics are solidly behind multi-family’s for success for several years to come,” says Beasley. “It is changing, but not slowing down.
Beasley, the Design Principal of Beasley & Henley Interior Design, has 20+ years of experience in Multi-Family design, having started his career with multi-family Picerne Development in the 1990’s.
Currently Beasley & Henley Interior Design provides space planning, specifications, interior detailing and FFE for developers across the southeast such as Greystar, Pollack Shores, Hines, Tribridge, MCRT and others, designing more 100,000 sqft of amenity spaces annually.