Award winning design firm Beasley & Henley Interior Design creates the 'Artful' and 'Urban' St Petersburg multi-family project, Modera Prime 235 to appeal to urban, beach-going Millennials.

Award-winning design firm, Beasley & Henley Interior Design has completed Modera Prime 235 a luxury multi-family project in St Petersburg, FL for high-end developer Mill Creek Residential Trust (MCRT).  Beasley & Henley, with its long history of award winning projects, was specifically selected by MCRT to create the urban and trendy community’s design. During this two-year design project, Beasley & Henley provided the detailed amenity space planning, concepted and specified all finish materials and designed the furnishings package.


The design of the luxury for-rent project is touted as ‘Artful’ and ‘Urban’ on their site  Modera Prime 235 is a 309-unit, urban mid-rise multifamily development just two blocks from the waterfront and the popular Beach Drive entertainment district.


“The location of Prime allowed us to really have fun with the design we wanted to create for this clientele,” explains Design Principal Troy Beasley. “We created it as ‘artful and urban’ and also social and approachable which is perfect for this highly social, highly tech savvy renter. We had a great time putting it all together for Mill Creek.”


“Beasley’s designs include an entry area, modeled on a boutique hotel, spaces screened with architectural metal curtains, cyber café in an urban library design, funky light fixtures, two-story glass conference room overlooking the lobby and other features. Beasley & Henley also designed two apartments at the project with interesting, transitional interiors.