the foundation for the programming phase

A client questionnaire is one of the most valuable tools our interior design firm uses to initiate any project—whether residential or commercial. It serves as the foundation for the programming phase, where we begin to uncover the full scope of the client’s needs, preferences, and aspirations. By asking the right questions early on, we’re able to get a clear picture of how a space will function and feel for those who use it. This initial step allows us to move forward with purpose and clarity, creating a design strategy that reflects the client’s lifestyle, brand identity, or operational goals. Rather than jumping into design trends or assumptions, we begin with an understanding rooted in the client’s real, everyday experience.


The questionnaire itself is carefully designed to be both comprehensive and intuitive. It captures everything from basic logistical information—like the project location, timeline, and scope of work—to more nuanced elements such as space usage, entertaining habits, and specific functional requirements. It prompts clients to reflect on how they live or work, who uses each space, and what kind of atmosphere they want to create. We also explore style preferences through visual inspiration, likes and dislikes in materials or finishes, and even attitudes toward sustainability, technology, and wellness. Whether we’re designing a multi-family lobby or a family’s dream kitchen, this tool helps us understand the full picture—not just how a space should look, but how it should support the people who inhabit it.


More than a simple intake form, the questionnaire becomes a guiding document for the entire design process. It reduces inefficiencies, streamlines communication, and builds a shared language between client and designer. When we revisit the responses throughout the project, they serve as a compass—ensuring that every design decision, from space planning to final accessories, is aligned with the client’s goals and identity. This upfront investment saves time and money, but more importantly, it leads to results that are intentional, functional, and emotionally resonant. With a well-crafted client questionnaire, we’re not just designing beautiful spaces—we’re designing with insight, purpose, and authenticity.