At Beasley & Henely Interior Design, signage design is approached as an extension of the overall spatial experience — never as an afterthought. For commercial designs, particularly in multi-family developments, signage is a vital component that communicates brand identity, ensures functionality, supports code compliance, and enhances the day-to-day experience of residents and visitors alike. Whether it’s a sleek directional guide in a luxury lobby or a vibrant amenity sign in a bustling urban residential tower, every element is thoughtfully integrated into the larger design language of the project.

The process begins with a collaborative approach: the design team meets with the client, developer, property management, and marketing teams to establish clear signage goals. This includes understanding the branding intent, wayfinding challenges, demographic profiles, and practical parameters like timeline and budget. Scope is carefully outlined to distinguish between code-required signage (such as ADA-compliant room identification or egress signs), branded amenity graphics (like gym or lounge names), and comprehensive wayfinding elements that guide users intuitively through the space.

Site visits are essential for validating the integration of signage with real-world conditions — from verifying wall surfaces and lighting to aligning with finishes and furniture layouts. Design development addresses all aspects of signage: from strategic placement and legibility to ADA standards including tactile lettering, height, and contrast. Typography, iconography, color palettes, and materials are chosen to harmonize with interior finishes and brand style guides — ensuring signage reflects the tone of the development, whether it’s urban and youthful or refined and tranquil.
Detailed signage location plans are overlaid on architectural drawings and used to coordinate with contractors, architects, and fabricators. The design team carefully specifies materials and mounting methods — such as dimensional lettering, laser-cut metals, vinyl graphics, or illuminated acrylic — and reviews prototypes and shop drawings to ensure execution aligns with the vision. This hands-on approach ensures that every sign contributes to a cohesive, elevated environment where functionality meets aesthetic intent seamlessly.